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The Impact of Proactive Strategies on Market Performance in Economic Downturn: the Case of Hungary

  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/2076/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Business economics
Subject = Management, business policy, business strategy
Type = Conference or Workshop Item
Cím:
The Impact of Proactive Strategies on Market Performance in Economic Downturn: the Case of Hungary
Létrehozó:
Gyulavári, Tamás
Kolos, Krisztina
Dátum:
2015-09-16
Téma:
Business economics
Marketing
Management, business policy, business strategy
Tartalmi leírás:
Típus:
Conference or Workshop Item
PeerReviewed
Formátum:
application/pdf
Azonosító:
Gyulavári, Tamás and Kolos, Krisztina (2015) The Impact of Proactive Strategies on Market Performance in Economic Downturn: the Case of Hungary. In: Convergence and Divergence in the New Europe: Marketing Challenges and Issues, September 16-18 2015, Vienna, Austria.
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