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Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction

  • Metaadatok
Tartalom: http://www.akademiai.com/doi/abs/10.1556/204.2016.004
Archívum: Corvinus Kutatások
Gyűjtemény: Status = In Press
Subject = Marketing
Type = Article
Cím:
Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction
Létrehozó:
Nagy, Ákos
Kemény, Ildikó
Szűcs, Krisztián
Simon, Judit
Kiss, Viktor
Kiadó:
Akadémiai Kiadó
Dátum:
2017
Téma:
Marketing
Tartalmi leírás:
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Nagy, Ákos and Kemény, Ildikó and Szűcs, Krisztián and Simon, Judit and Kiss, Viktor (2017) Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction. Society and Economy, 39 (1). pp. 141-160. ISSN 1588-9726 (In Press)
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