The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes
  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/407/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Type = Conference or Workshop Item
Cím:
The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes
Létrehozó:
Gyulavári, Tamás
Dátum:
2010
Téma:
Marketing
Tartalmi leírás:
Típus:
Conference or Workshop Item
PeerReviewed
Formátum:
application/pdf
Azonosító:
Gyulavári, Tamás (2010) The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes. In: 1st EMAC Regional Conference on Marketing Theory Challenges in Emerging Societies, 2010 szeptember 24-25., Budapest.
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