Kereső
Bejelentkezés
Kapcsolat
Betűméret: Súgó
The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice |
Tartalom: | http://unipub.lib.uni-corvinus.hu/494/ |
---|---|
Archívum: | Corvinus Kutatások |
Gyűjtemény: |
Status = Published
Subject = Marketing Subject = Psychology Subject = Commerce and tourism Subject = Information economy Type = Book Section |
Cím: |
The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice
|
Létrehozó: |
Gyulavári, Tamás
Kolos, Krisztina
Kenesei, Zsófia
|
Közreműködő: |
Munteanu, Corneliu
|
Kiadó: |
Alexandru Ioan Cuza University of Iasi
|
Dátum: |
2011
|
Téma: |
Marketing
Commerce and tourism
Information economy
Psychology
|
Tartalmi leírás: | |
Típus: |
Book Section
PeerReviewed
|
Formátum: |
application/pdf
|
Azonosító: |
Gyulavári, Tamás and Kolos, Krisztina and Kenesei, Zsófia (2011) The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice. In: Marketing Theory Challenges in Emerging Societies. Alexandru Ioan Cuza University of Iasi, Iasi, pp. 114-120. ISBN 9789736406812
|
Kapcsolat: |