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The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice

  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/494/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Psychology
Subject = Commerce and tourism
Subject = Information economy
Type = Book Section
Cím:
The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice
Létrehozó:
Gyulavári, Tamás
Kolos, Krisztina
Kenesei, Zsófia
Közreműködő:
Munteanu, Corneliu
Kiadó:
Alexandru Ioan Cuza University of Iasi
Dátum:
2011
Téma:
Marketing
Commerce and tourism
Information economy
Psychology
Tartalmi leírás:
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Gyulavári, Tamás and Kolos, Krisztina and Kenesei, Zsófia (2011) The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice. In: Marketing Theory Challenges in Emerging Societies. Alexandru Ioan Cuza University of Iasi, Iasi, pp. 114-120. ISBN 9789736406812
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