The economic approach of advertising and the problem of allocating advertising budgets during a recession
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Tartalom: http://unipub.lib.uni-corvinus.hu/1865/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Type = Book Section
Cím:
The economic approach of advertising and the problem of allocating advertising budgets during a recession
Létrehozó:
Gáti, Mirkó
Bauer, András
Közreműködő:
Balcerzak P., Adam
Kiadó:
Polish Economic Society
Dátum:
2012
Téma:
Marketing
Tartalmi leírás:
Nyelv:
angol
angol
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Gáti, Mirkó ORCID: https://orcid.org/0000-0001-5879-6353 <https://orcid.org/0000-0001-5879-6353> and Bauer, András (2012) The economic approach of advertising and the problem of allocating advertising budgets during a recession. In: Enterprise during global market instability. Polish Economic Society, Torun, pp. 57-83. . ISBN 978-83-62049-21-9
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