Ugrás a tartalomhoz

 

An Exploratory Study on the Role of Familiarity in Product Evaluations

  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/2413/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Business economics
Subject = Psychology
Subject = Economics
Subject = Business organisation
Subject = Sociology
Subject = Commerce and tourism
Type = Conference or Workshop Item
Cím:
An Exploratory Study on the Role of Familiarity in Product Evaluations
Létrehozó:
Berács, József
Gyulavári, Tamás
Heslop, Louise A.
Papadopoulos , Nicolas
Dátum:
2000-05-23
Téma:
Commerce and tourism
Business economics
Economics
Marketing
Psychology
Sociology
Business organisation
Tartalmi leírás:
Típus:
Conference or Workshop Item
PeerReviewed
Formátum:
application/pdf
Azonosító:
Berács, József and Gyulavári, Tamás and Heslop, Louise A. and Papadopoulos , Nicolas (2000) An Exploratory Study on the Role of Familiarity in Product Evaluations. In: Marketing in the New Millenium, 23-26 May 2000, Rotterdam, Netherlands.
Kapcsolat: