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Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication

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Tartalom: http://unipub.lib.uni-corvinus.hu/3717/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Knowledge economy, innovation
Subject = Pedagogy
Type = Book Section
Cím:
Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication
Létrehozó:
Horváth , Dóra
Cosovan, Attila
Csordás , Tamás
Horváth, Daniella
Mitev, Ariel Zoltán
Közreműködő:
Jaromil Antal, Antal
Král, Petr
Kiadó:
University of Economics in Prague
Dátum:
2018
Téma:
Knowledge economy, innovation
Marketing
Pedagogy
Tartalmi leírás:
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Horváth , Dóra and Cosovan, Attila and Csordás , Tamás and Horváth, Daniella and Mitev, Ariel Zoltán (2018) Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication. In: Marketing Challenges, Innovations and Trends in Emerging Markets. University of Economics in Prague, Prague. ISBN 978-80-245-2279-1
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