| Tartalom: |
http://unipub.lib.uni-corvinus.hu/5625/ |
| Archívum: |
Corvinus Kutatások |
| Gyűjtemény: |
Status = Published
Subject = Marketing
Type = Article
|
| Cím: |
“Branded, biased and it wants to sell a product”:
typical ad representations influence the effect of
ad recognition: a mixed-method research
|
| Létrehozó: |
Buvár, Ágnes
Orosz, Gábor
|
| Kiadó: |
Taylor&Francis Group, Routledge
|
| Dátum: |
2020
|
| Téma: |
Marketing
|
| Tartalmi leírás: |
|
| Nyelv: |
angol
angol
|
| Típus: |
Article
PeerReviewed
|
| Formátum: |
application/pdf
|
| Azonosító: |
Buvár, Ágnes and Orosz, Gábor (2020) “Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research. International Journal of Advertising, 39 (1). pp. 32-50. DOI https://doi.org/10.1080/02650487.2019.1613848
|
| Kapcsolat: |
https://doi.org/10.1080/02650487.2019.1613848
https://doi.org/10.1080/02650487.2019.1613848
|
