The Psychological Effects of Celebrity Endorsement on the Consumer Purchasing Behavior
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Content: http://publicatio.uni-sopron.hu/2771/
Archive: SOE Publicatio Repozitórium
Set: Állapot = Megjelent
Típus = Könyv része
Title:
The Psychological Effects of Celebrity Endorsement on the Consumer Purchasing Behavior
Creator:
Nyikos, Bendegúz Richárd
Pankotay, Fruzsina Magda
Publisher:
IBIMA
Date:
2022
Language:
English
English
Type:
Könyv része
NonPeerReviewed
Format:
text
Identifier:
Nyikos, Bendegúz Richárd és Pankotay, Fruzsina Magda (2022) The Psychological Effects of Celebrity Endorsement on the Consumer Purchasing Behavior. In: Proceedings of the 37th International Business Information Management Association Conference (IBIMA) 30-31 May 2021, Cordoba, Spain. IBIMA, Córdoba. ISBN 9780999855164
MTMT:32100251
Relation:
MTMT:32100251