An Exploratory Study on the Role of Familiarity in Product Evaluations

Content:	http://unipub.lib.uni-corvinus.hu/2413/
Archive:	Corvinus Kutatások
Set:	Status = Published Subject = Marketing Subject = Business economics Subject = Psychology Subject = Economics Subject = Business organisation Subject = Sociology Subject = Commerce and tourism Type = Conference or Workshop Item
Title:	An Exploratory Study on the Role of Familiarity in Product Evaluations
Creator:	Berács, József Gyulavári, Tamás Heslop, Louise A. Papadopoulos , Nicolas
Date:	2000-05-23
Subject:	Commerce and tourism Business economics Economics Marketing Psychology Sociology Business organisation
Description:
Type:	Conference or Workshop Item PeerReviewed
Format:	application/pdf
Identifier:	http://unipub.lib.uni-corvinus.hu/2413/1/Beracs_Gyulavari_H... Berács, József and Gyulavári, Tamás and Heslop, Louise A. and Papadopoulos , Nicolas (2000) An Exploratory Study on the Role of Familiarity in Product Evaluations. In: Marketing in the New Millenium, 23-26 May 2000, Rotterdam, Netherlands.
Relation:	http://unipub.lib.uni-corvinus.hu/2413/

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