Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge
  • Metadata
Content: http://unipub.lib.uni-corvinus.hu/491/
Archive: Corvinus Kutatások
Set: Status = Published
Subject = Marketing
Type = Conference or Workshop Item
Title:
Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge
Creator:
Gyulavári, Tamás
Dörnyei, Krisztina
Date:
2012
Subject:
Marketing
Description:
Type:
Conference or Workshop Item
PeerReviewed
Format:
application/pdf
Identifier:
Gyulavári, Tamás and Dörnyei, Krisztina (2012) Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge. In: 11th International Marketing Trends Conference, 19-21 January 2012, Venice, Italy.
Relation: