Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment
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Content: http://unipub.lib.uni-corvinus.hu/1786/
Archive: Corvinus Kutatások
Set: Status = Published
Subject = Marketing
Subject = Information economy
Type = Book Section
Title:
Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment
Creator:
Keszey, Tamara
Publisher:
European Marketing Academy
Date:
2007
Subject:
Information economy
Marketing
Type:
Book Section
PeerReviewed
Format:
application/pdf
Identifier:
Keszey, Tamara (2007) Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment. In: Flexible Marketing in an unpredictable World: proceedings of the 36th EMAC conference. European Marketing Academy, Reykjavik, Iceland. ISBN 978-9979-948-35-3
Relation: