Inner drives: Is the future of marketing communications more sustainable when using backcasting?
  • Metadata
Content: http://unipub.lib.uni-corvinus.hu/6539/
Archive: Corvinus Kutatások
Set: Status = Published
Subject = Marketing
Subject = Business economics
Type = Article
Title:
Inner drives: Is the future of marketing communications more sustainable when using backcasting?
Creator:
Köves, Alexandra
Király, Gábor
Publisher:
Elsevier
Date:
2021-04-30
Subject:
Business economics
Marketing
Description:
Language:
English
English
Type:
Article
PeerReviewed
Format:
application/pdf
Identifier:
Köves, Alexandra ORCID: https://orcid.org/0000-0002-4642-156X <https://orcid.org/0000-0002-4642-156X> and Király, Gábor ORCID: https://orcid.org/0000-0002-4329-725X <https://orcid.org/0000-0002-4329-725X> (2021) Inner drives: Is the future of marketing communications more sustainable when using backcasting? Futures, 130 . DOI https://doi.org/10.1016/j.futures.2021.102755
Relation:
https://doi.org/10.1016/j.futures.2021.102755
https://doi.org/10.1016/j.futures.2021.102755