Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment
  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/1786/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Information economy
Type = Book Section
Cím:
Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment
Létrehozó:
Keszey, Tamara
Kiadó:
European Marketing Academy
Dátum:
2007
Téma:
Information economy
Marketing
Típus:
Book Section
PeerReviewed
Formátum:
application/pdf
Azonosító:
Keszey, Tamara (2007) Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment. In: Flexible Marketing in an unpredictable World: proceedings of the 36th EMAC conference. European Marketing Academy, Reykjavik, Iceland. ISBN 978-9979-948-35-3
Kapcsolat: