Inner drives: Is the future of marketing communications more sustainable when using backcasting?
  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/6539/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Business economics
Type = Article
Cím:
Inner drives: Is the future of marketing communications more sustainable when using backcasting?
Létrehozó:
Köves, Alexandra
Király, Gábor
Kiadó:
Elsevier
Dátum:
2021-04-30
Téma:
Business economics
Marketing
Tartalmi leírás:
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Köves, Alexandra ORCID: https://orcid.org/0000-0002-4642-156X <https://orcid.org/0000-0002-4642-156X> and Király, Gábor ORCID: https://orcid.org/0000-0002-4329-725X <https://orcid.org/0000-0002-4329-725X> (2021) Inner drives: Is the future of marketing communications more sustainable when using backcasting? Futures, 130 . DOI https://doi.org/10.1016/j.futures.2021.102755
Kapcsolat:
https://doi.org/10.1016/j.futures.2021.102755
https://doi.org/10.1016/j.futures.2021.102755