Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption
  • Metaadatok
Tartalom: http://unipub.lib.uni-corvinus.hu/7672/
Archívum: Corvinus Kutatások
Gyűjtemény: Status = Published
Subject = Marketing
Subject = Media and communication
Type = Article
Cím:
Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption
Létrehozó:
Szakály, Orsolya
Kiadó:
PTE KTK
Dátum:
2022
Téma:
Marketing
Media and communication
Tartalmi leírás:
Nyelv:
angol
angol
Típus:
Article
PeerReviewed
Formátum:
application/pdf
Azonosító:
Szakály, Orsolya (2022) Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption. Marketing & Menedzsment, 56 (2). pp. 35-46. DOI 10.15170/MM.2022.56.02.04.
Kapcsolat:
https://doi.org/10.15170/MM.2022.56.02.04.
10.15170/MM.2022.56.02.04.